2021 Fall
Zilan Zhou | Desmond Du | Yang Chen
Design Showcase
Design Process
Discover.
Problem Statement
With the ubiquity of on-demand food delivery apps and platforms such as UberEats and Doordash, online food delivery has become a norm in our society in bringing convenience to customers’ doorsteps.
However, frustrations with the unreliability, inconsistency, and limitations of these services still exist. While these services do mitigate the issue of ordering food to their home, it does not fully address the issue of people with scarcity of time and are often busy with work to prepare or plan food for the week or longer term duration.
Proposed Solution
In order to help customers who desire consistency and convenience in the preparation of their meals so they can stay focused on their work or activities, AirChef helps these customers easily plan the meals for the week at an affordable pricing.
These deliveries are made possible with drones, so customers have more options in specifying the location, day, and time in which they want to have their food delivered. With the efficiency of drones, customers can expect a fast and accurate delivery to their doorsteps better than traditional in-person delivery.
With AirChef, we plan to help regain control of their life and develop a healthier lifestyle by bringing them delightful delicious meals.
Target Audience
Age group
20-30s
Roles
College students
Young working adults
Secondary Research
Competitive Analysis
Direct Competitors
Food Delivery
Food/ daily necessities delivery
Registered delivery men with cars
Pizza shop with delivery service
Hired full-time Dominos delivery man with cars
Food/ daily necessities delivery
Drone/driverless/
Motorcycle delivery
Direct Competitors
Issues
Food get lost
Delivery men go to the wrong address
Drones don’t go direct to customers
Indirect Competitors
"Delivery" related companies - Pros
-
Lockers pickup
-
Drone delivery in testing stage
Ride Sharing Company
-
Driverless taxi
-
Regularly sanitizing
-
Camera monitoring
Self-driving taxi
-
Clear info. of drivers
-
Clear route display
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Ride reservation
-
Rapid emergency call to Uber safety assistance
Online Marketplace
Secondary Research
About Drone Delivery-Capacity
Weight
5-22 punds
Height
150-1500m
Speed
75 mi/h
Automatic
Cruising & remote control
About Drone Delivery-Pros & Cons
Cons
Safety concern
Landing restriction
System rebuilding
Pros
High efficiency
Traffic relief
High delivery demand relief
Accurate delivery
More potential to growth
Secondary Research
Market Size of Drone Delivery
Key Takeaways
-
Drone delivery is a future trend, but it still has a lot of limitations in current stage; such as, crime concern, safety concern, and system rebuilding.
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The main problem of current food delivery apps is the high error rate of delivery process; such as, difficulty of arriving destinations, food gets lost, and concern of delivery time.
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We consider how our indirect competitors bring a good user experiences to consumers; for example, Amazon provides 24/7 pickup/drop off lockers for contactless delivery; Uber has reservation service and high efficiency of contacting platform; Waymo's provides a clean and safe environment to passengers even in a driverless situation.
WHAT ARE WE LOOKING FOR?
Primary Research
Research Plan & Result
In order to learn more about our users, we gathered information to understand the user’s characteristics, aims, & behaviors using various methods such as observation, questionnaire, and interview.
This process involve defining the goals of these observations and listing down list of questions we wanted to learn from the users. From there, the team was able to gather data in a consistent and reliable fashion.
6x
Observations
In restaurants, using food delivery apps, customer ordering food online, how deliverymen pick up food
15x
Questionnaire
Customer’s experience with food delivery
Deliverymen's experience with food delivery
10x
Interview
Customer’s experience with food delivery
6x
Diary study
Customer’s day to day tasks
Primary Research
Scope
General & Usage
How often do you order online and get deliveries? What benefits does it bring?
Situation & Stories
Were there any events of significance that affected the delivery experience?
Preferences
Expectation on delivery service, and what they value the most in the app
Philosophical
What part of their lifestyle incentivize the use of food delivery app?
Observation 1
In restaurant & delivery man
Man waiting for his order at a pickup station at coffee shop
Woman collecting 2 orders at once
(difficult to hold them)
Dominos delivers to the wrong address
Observation 2
Using App
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Ability to get groceries (DoubleDash)
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Drop off instructions seemed to be ignored or unread
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PIN confirmation for delivery
-
Delivery man's information
-
Tracking system
-
Tips updating option
Observation 3
Web Using
Questionnaire 1
Plan-Customer
Result-Customer
Questionnaire 2
Plan-Deliverymen
Questionnaire 2
Result-Deliverymen
Interview
10 Interviewees
Key Takeaways
Diary study
3 users
Key Takeaways
Define.
Theming & Insights
Observation Data
Theming Identified-Delivery Experience
Insights
Key Insights
Key Takeaways
These insights reveal the inreliability, inconsistency, and limitation of food delivery app services.
Persona
Problems
External
“I need to eat but I also need to work”
Internal
“How can I find the time to cook? I am already so busy!”
Philosophical (Lifestyle)
“It should not be so hard to improve or live a healthier lifestyle”
POV & HMW Statement
What was consistent?
-
Young adults eg. students or within 20s
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Frustrations with delivery
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Shortage of time
-
Desire for consistency & convenience
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Troubles with preparing delicious meals
POV Statement
We met young adults who are often busy with work, and do not have time to prepare food for the week.
We were amazed that they are willing to skip lunch or not have a full one so they can get back to work asap.
It would change the world if they do not have to worry about preparing or ordering food for the week so they can stay focused on their work or activities
HMW Statement
How Might We ensure they have meals delivered to them consistently and conveniently for the week or long-term duration?
Brainstorming
Ideation
Idea 1-High-Rise Urban Drone Port
A physical hub infrastructure for
delivery service, supply chain, logistics, engineering, cooking service
Idea 2-Household Delivery Device & System
Idea 3-Restructure Drone Delivery System
Key Takeaways & Development
Low Feasibility
-
Restructure the delivery system and infrastructure
-
Users are not willing/happy to own/have an individual drones/station
Social Impact
-
Provide a platform for customers to share how they use drone delivery, as a brand promotion
Liability concerns
-
What if the drone has been crushed or other accidents?
Future
-
Think about future 5 years, forecasting problems will have in the futures
Revised Ideas
Consideration
Planning capabilities
-
Plan for the week
-
Meal plans
-
Nutrition goals
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Add-ons - protein shake
Incentives
-
Affordable
-
Discounts for group buying via distance or zip code
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Discounted recommendations
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Fast and efficient
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Available at all times — safer, early breakfast
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Accessible - if you do not have a car
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Mobile - deliver to anywhere
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All the food options
AR landing pad spot
-
Help user to designate an accurate and safe location for drop off
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Gives the drone better data for accurate delivery
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Remove the need for a physical addon or item to use the service.
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Within the food delivery app
Develop.
Theme & Scope
Drone Delivery-Meal
-
Fast and reliable
-
No traffic jam
-
New experience
-
Cost saving
Meal
Plan
ASAP
Delivery
AR
Landing
Spot
Wireframe Development
Round 1
Building the initial wireframe base on our notes and rough ideas
Journey Map
Pre-ordering stage
Pre-delivery stage
Mid-Fi Development
Round 2
Develop Mid-Fi wireframe base on team discussion
Main Features
Homepage
Meal Plan
Filter
Group Buy
Drone AR
App Screens
Login
Group Buying
Meal Plan
Check out
Designating, Tracking, Arrival
User Testing
Round 1
We conducted 7 user testing for with a mid-fi figma prototype of our app
The task scenarios that we tested for
-
Browsing homepage
-
Browsing and ordering a meal plan
What do you prioritize?
It’s a Sunday, how would you order a meal plan when you are planning for your meals for the week?
What information were you expecting on the meal plan page?
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Checking your order history/meal plan
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Making an order using Group Buy
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Checking drone tracking
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Designate an AR landing spot and order
User Testing Play Book
Key Takeaways
-
Confusion with “Group Buy feature”
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Missing lots of Visibility of System Status eg. price breakdown
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User experience was not smooth eg. too many pages
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Most of the comments revolve around simplifying the ordering process of the meal plan
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Users prefers to click on elements that have images as opposed to having text
Next Steps
-
Instead of addressing all the comments, we decided to restructure the app or interaction
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Prioritizing the Meal Plan and AR drone feature
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Removing unnecessary features, pages
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Simplifying the steps
Hi-Fi Development
Round 3
Develop Hi-Fi wireframe base on user testing
Sign up & Questions
Meal plan browsing
Checkout
Tracking, arrival
AR Landing Spot
User Testing
Round 2
We conducted 6 user testing for with a Hi-fi figma prototype of our app
The task scenarios that we tested for
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Comfortability
Were users ready to use the app to modify their lifestyles?
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Planning meals for the week
Were users ready to use the app to modify their lifestyles?
-
Feasibility
Did the idea of AR landing drone appeal and make sense?
-
Incentives
What are users considering before they make a purchase?
User Testing Play Book
In Progress
Key Takeaways
-
Lack of options: Users still use UberEats or Doordash because it is the only option available
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Considerations: Users were concerned about type of food available, portion size in
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Comfortable: Users like the idea of being able to plan for meals for the week
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Incentives: Users were attracted to having beverages or dessert to go with their meals
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Scarcity of Time: Frustrations of preparing meal because of scarcity of time
Next Steps - App Refined
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Welcome page — Introduce and emphasize functions an delivery
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One-time delivery function
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Food customization of meal plan
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Add-ons eg. drinks, snack
Delivery.
Comparation
Before
Mid-Fi: Initial eddition
After
Hi-Fi: Final delivery
App Using Journey
Interaction hierarchy
This is all our prototype workflow that we want to demonstrate. It’s the base logic connection among pages, text, and screen elements.
We designed the information architecture after the using testing and use it to work out the final prototype.
Video Delivery
Produced by Desmond Du